Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. It’s always interesting to get a back-story about the artist who creates a licensed piece of artwork so we’ve been chatting with our creative team members to find out more about their work.

Here’s a recent interview with Hazel Kelly:

How did you find yourself working in the world of art licensing?

I first started painting when I took a market stall at Covent Garden selling picture frames and decided they would sell better with something inside!  They sold so well I developed a business selling my watercolours mainly at Greenwich market and then for a few years in Penzance and St.ives in a local craft gallery.   It was at Greenwich market I first met Richard who asked if I would like to submit some of my work to Pure.  I’ve also enjoyed illustrating a diary and a group of wild cats became the subject of another illustrated book.

As well as designing greetings cards I run inspirational art classes for watercolour teaching in schools and from home helping others to enjoy the fun of painting.   Volunteering in a wildlife hospital at the weekends has also given me a wonderful opportunity to paint animals and birds of our local countryside and I hold regular exhibitions to display my watercolours of wildlife.

Pure Illustration - Hazel Kelly - Art Licensing

Describe your work space, do you have a mascot or a favourite pen?

I live in the Kent countryside and am very fortunate to have a light filled conservatory to paint in leading onto the garden.  When I’m not teaching my working day starts with a good mug of coffee about 10 o clock and work for a couple of hours listening to music in the background or just the natural sound of birds in the garden when the weather is nice enough to have the door open.  Working from home gives me the chance to fit in other things during the day as well but I usually keep going until about 3 and then go for a walk to the local farm where they have lambs out in the fields at the moment or study the hedgerows and free my head of all that intense concentration for a while!

Pure Illustration - Hazel Kelly - Art Licensing

Are there any artists who inspire your work?

I enjoy looking at the work of Jennie Hale a watercolour artist and potter who lives in Devon and once spent a lovely afternoon having tea with her in her garden. Another artist who paints lovely watercolours is Mary Woodin.

What has been the proudest moment in your art career?

The proudest moment in my art career has been walking into my local garden centre and seeing one of my designs in print on the stand with all the others.  Pure Illustration have been instrumental in achieving these kinds of licenses for me. Since then I have been lucky enough to see many of my designs in other shops which has always inspired me to rush home and produce something else!  I would love to see my work in more high street shops and also some of my watercolours reproduced as Art cards into art shops or galleries.  I have always wanted to illustrate something that would involve gardening or plants, birds and animals and maybe one day will produce something of my own.  I enjoy very much working on projects where you can get involved in a subject and where you can develop ideas and let them grow.

Pure Illustration - Hazel Kelly - Art Licensing

Pure Illustration – the agency for artists and illustrators working in art markets worldwide – www.pureillustration.co.uk