Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. We love working with creative and original artists and this is certainly the case with Jayne Ward. Jayne’s work is one of a kind, inspired by pattern as well as fabrics, interiors and travel. We’ve successfully licensed Jayne’s work for greetings cards and wall decor and are always looking for new licenses that would benefit from her beautiful artwork.

It’s always interesting to get a back-story about the artist who creates a licensed piece of artwork so we’ve been chatting with our creative team members to find out more about their work.

Here’s a recent interview with Jayne:

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How did you find yourself working in the world of art licensing?

I completed a degree in fashion at Kingston School of Art and then I worked as a designer at Marks and Spencer for many years. I gave up full time employment to raise a family. Over the years I have designed everything from wedding dresses to interiors always juggling the children’s timetable ( I’m sure you know the score! ) but I never lost my fascination with fabric and colour. When my eldest daughter decided to do A level textiles we both became passionate about the subject and I found a use for all those scraps of fabrics that I had hoarded for so many years. I was invited to exhibit at our local Open Studios Arts Trail in Henley and suddenly and surprisingly I was selling my artwork. A local artist Kirsten Jones noticed my work, asking me to exhibit alongside her, mentoring and encouraging me to have confidence in my new career. It all happened by accident really! I found Pure Illustration by searching the internet, after being told that my images would make great greetings cards. The team at Pure took me on without hesitation and helped this novice along with patience and guidance.

Are there any artists that inspire your work?

Artists that inspire me include Kirsten Jones, as I mentioned before, who has such a lightness to her paintings. Elaine Pamphilon for simple compositions, Tricia Guild For her beautifully coloured fabrics and Morandi, who painted the same pots in the same studio all his life in very subtle and beautiful colours.

Describe your workspace and do you have a mascot or favourite pen?

I have a ‘lady- shed’ at the bottom the garden which should really be called a studio. It is very light and white and absolutely crammed with fabric pieces. I would never be without a propelling pencil with a little eraser at the end – I get through a lot of those!


Do you have ritual before you start your creative work? What is a typical day like when creating?

The working day starts the evening before when I sit and doodle in front of the telly, taking inspiration from a pile of library books, interiors magazines or photographs from my travels. Next day I begin by combining some fabrics into new combinations of colours and if I have a new material it will start up a whole new story. Then the cutting out begins, choosing the exact part of the print that will work on a cup or jug. If I’m doing a large floral piece I can end up with more holes than fabric! ( and a blister on my thumb!) These little bits of fabric all get stuck onto the paper and lifted and stuck again until the composition feels right. I outline with sewing machine stitching using black or grey thread. I have a long suffering sewing machine which does many miles a year on a vast array of different fabrics and papers.

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What has been the proudest moment of your career?

My proudest moment was when I saw a selection of canvases from images Pure had licensed in a shop in Windsor, even my husband looked chuffed. The most exciting moment was being selected to hang in the Summer Exhibition at The Royal Academy. The opening day was full of tradition and history and a wonderful experience. I could not believe my little red stitched shoes were on the wall of this great institution.

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What would be your dream customer to see your work in?

Having started in a commercial environment I would love to see my work in the one of the high street shops, Paperchase, John Lewis or even Marks and Spencer, where it all began, but Anthropologie would be a dream.

How would you like to develop your work in the future?

At the moment I am just happy to be working, fitting it round my care responsibilities. I am trying out a cleaner look in an effort to attract more commercial sales. I am still excited by repeated images and rows of objects, I am moving away from flowers to more house plants and greenery. I now create new art which mainly sells in lovely interiors shops where there is an upcycling/retro theme and also in florist shops. I work a lot to commission, which I love, using colours, fabrics and flowers that are personal for the client.

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Pure Illustration – the agency for artists and illustrators working in art markets worldwide – www.pureillustration.com