Posts In: artists agent

The Rise and Fall of the In-House design team – In Defence of the Freelance Artist

For some time now there has been a trend among greeting card publishers and gift  manufacturers to grow their in-house design teams and to try to produce as much artwork for product as possible through internal resources. At some point it became an attractive way of working and one that no doubt appealed to tighter budgets. However this trend has been to the great detriment of freelance artists, design agencies and the ancillary services that sustain them. Since 2011 Pure Illustration has seen an unprecedented... Read more


Recent Commission for Tony Parsons – Pure Illustration

Although the majority of the sales at Pure Illustration are made from stock imagery we do also receive commissions for our Artists & Illustrators. One recent commission was for Tony  Parsons, a successful Pure Illustration artist, to create a ‘cape cod’ inspired scene for a greeting card which would have a triple fold format. The commission and reference material came in on a Monday and Tony had a rough ready by the next day: The customer absolutely loved the rough and approved it right away.... Read more


Artist Interview – Tony Parsons

Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. It’s always interesting to get a back-story about the artist who creates a licensed piece of artwork so we’ve been chatting with our creative team members to find out more about their work. Here is a brief interview with Tony Parsons, Pure Illustration’s most successful Fine Artist. 1. How did you find yourself working in the world of art licensing? For many years I was a caricature portrait... Read more