Posts In: artists & Illustrators

The Rise and Fall of the In-House design team – In Defence of the Freelance Artist

For some time now there has been a trend among greeting card publishers and gift  manufacturers to grow their in-house design teams and to try to produce as much artwork for product as possible through internal resources. At some point it became an attractive way of working and one that no doubt appealed to tighter budgets. However this trend has been to the great detriment of freelance artists, design agencies and the ancillary services that sustain them. Since 2011 Pure Illustration has seen an unprecedented... Read more


Recent Commission for Tony Parsons – Pure Illustration

Although the majority of the sales at Pure Illustration are made from stock imagery we do also receive commissions for our Artists & Illustrators. One recent commission was for Tony  Parsons, a successful Pure Illustration artist, to create a ‘cape cod’ inspired scene for a greeting card which would have a triple fold format. The commission and reference material came in on a Monday and Tony had a rough ready by the next day: The customer absolutely loved the rough and approved it right away.... Read more


Design Round Up – Snowmen

Pure Illustration’s customers license Christmas artwork all year round. Currently, many of our customers are working on Greeting Cards, Gift Bags, Wrapping Paper, Tags, Mugs, Plates and Many other products that will not be in the shops until December 2018! There are many icons and characters that appear in Christmas artwork & Illustration, and snowmen are a regular request from our publishing and manufacturing customers. Here’s a small selection of new snowmen pieces: Pure Illustration – the agency for artists and illustrators working in art... Read more


Design Round Up – Birthday

Pure Illustration Agency - Art Licensing

We’ve been celebrating a few birthdays among the team here at Pure Illustration so here’s our pick of some great Birthday artwork from our fabulous artists. Pure Illustration – the agency for artists & illustrators working in art markets worldwide – www.pureillustration.com Read more


Artist Interview – Helen Nevett

We’re proud to announce that we now represent Helen Nevett, an artist with years of experience creating artwork for greetings card and other gift products. As Licensing Agents for Helen’s portfolio of beautiful art we are available to help publishers and manufacturers find the art they need or commission Helen to create something completely new and bespoke. Here’s a short interview with Helen to give you some more information about her work and experience: 1. How did you find yourself working in the world of... Read more


Design Round Up -Valentines Day

It’s that time of year again. Wear your heart on your sleeve and tell that special person how you feel about them. The shops are full of Valentines product and imagery right now and Pure Illustration supply many publishers and manufacturers around the world with the artwork they need to attract the necessary attention. Here are some of Pure Illustration’s top pick for Valentines artwork – available to license for a wide range of product uses. Libby Bothway created this fun and exciting piece which... Read more


Artists Interview – Reginald Swinney

Pure Illustration represent many talented illustrators and artists, and we license their artwork to publishers and manufacturers all over the world. Sometimes, in the day to day of business, it is easy to loose sight of the fact that the artwork is the price and joy of a certain artist rather than a commercial product that will help a product sell. And so we like to take the time to introduce our artists and illustrators as individuals, so that our customers can connect with their... Read more


Artist Interview – Tony Parsons

Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. It’s always interesting to get a back-story about the artist who creates a licensed piece of artwork so we’ve been chatting with our creative team members to find out more about their work. Here is a brief interview with Tony Parsons, Pure Illustration’s most successful Fine Artist. 1. How did you find yourself working in the world of art licensing? For many years I was a caricature portrait... Read more


Tony Parsons was commissioned to create the Christmas cover of the BBC Countryfile magazine

As you may already know, Pure Illustration are working hard to find our artist’s new commissions and licenses that use their work in lots of different areas of design. We’ve been pushing hard for editorial work and Diane has been contacting lots of magazines and newspapers all over the world to get their work in publications that we’ve never worked with before. We’ve done quite a bit of editorial work before but this month we’ve completed our biggest and most exciting new project to date.... Read more


Jayne Ward – Artist Interview

Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. We love working with creative and original artists and this is certainly the case with Jayne Ward. Jayne’s work is one of a kind, inspired by pattern as well as fabrics, interiors and travel. We’ve successfully licensed Jayne’s work for greetings cards and wall decor and are always looking for new licenses that would benefit from her beautiful artwork. It’s always interesting to get a back-story about the... Read more