Posts In: greeting cards

The Rise and Fall of the In-House design team – In Defence of the Freelance Artist

For some time now there has been a trend among greeting card publishers and gift  manufacturers to grow their in-house design teams and to try to produce as much artwork for product as possible through internal resources. At some point it became an attractive way of working and one that no doubt appealed to tighter budgets. However this trend has been to the great detriment of freelance artists, design agencies and the ancillary services that sustain them. Since 2011 Pure Illustration has seen an unprecedented... Read more


Design Round Up – Snowmen

Pure Illustration’s customers license Christmas artwork all year round. Currently, many of our customers are working on Greeting Cards, Gift Bags, Wrapping Paper, Tags, Mugs, Plates and Many other products that will not be in the shops until December 2018! There are many icons and characters that appear in Christmas artwork & Illustration, and snowmen are a regular request from our publishing and manufacturing customers. Here’s a small selection of new snowmen pieces: Pure Illustration – the agency for artists and illustrators working in art... Read more


Design Round Up – Birthday

Pure Illustration Agency - Art Licensing

We’ve been celebrating a few birthdays among the team here at Pure Illustration so here’s our pick of some great Birthday artwork from our fabulous artists. Pure Illustration – the agency for artists & illustrators working in art markets worldwide – www.pureillustration.com Read more


Design Round Up – Nativity

Pure Illustration’s artists a constantly coming up with fantastic new designs for greetings card and gift products and Christmas is one of our biggest themes. Our publishing and manufacturing customers are already working on products which will be in retailers for Christmas 2018 and they ask us for new artwork and designs all year round. One of the most popular themes for charity greeting cards is the Nativity and we license hundreds of pieces of artwork to our greetings card publishers with this content every... Read more


Artist Interview – Helen Nevett

We’re proud to announce that we now represent Helen Nevett, an artist with years of experience creating artwork for greetings card and other gift products. As Licensing Agents for Helen’s portfolio of beautiful art we are available to help publishers and manufacturers find the art they need or commission Helen to create something completely new and bespoke. Here’s a short interview with Helen to give you some more information about her work and experience: 1. How did you find yourself working in the world of... Read more


Artists Interview – Reginald Swinney

Pure Illustration represent many talented illustrators and artists, and we license their artwork to publishers and manufacturers all over the world. Sometimes, in the day to day of business, it is easy to loose sight of the fact that the artwork is the price and joy of a certain artist rather than a commercial product that will help a product sell. And so we like to take the time to introduce our artists and illustrators as individuals, so that our customers can connect with their... Read more


Jayne Ward – Artist Interview

Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. We love working with creative and original artists and this is certainly the case with Jayne Ward. Jayne’s work is one of a kind, inspired by pattern as well as fabrics, interiors and travel. We’ve successfully licensed Jayne’s work for greetings cards and wall decor and are always looking for new licenses that would benefit from her beautiful artwork. It’s always interesting to get a back-story about the... Read more


Artist Interview – Alison Vickery – Pure Illustration

Alison Vickery Pure Illustration art Licensing Illustration Editorial Agency Agent

Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. It’s always interesting to get a back-story about the artist who creates a licensed piece of artwork so we’ve been chatting with our creative team members to find out more about their work. Here’s a short interview with Alison Vickery: How did you find yourself working in the world of art licensing? After art college I worked full time as a packaging designer, design manager and then national... Read more


Design Roundup: Autumn

We’re feeling ready for Autumn now, so bring on the scarves, socks and change in weather we say! Here are some autumnal inspired works by Pure artists, as well as a bit of ‘Thanksgiving’ thrown in. We know it’s a touch early (for Thanksgiving) but we just love these colour palettes and subjects generally and feel the need for something new to consider now summer is on it’s way out. Firstly, artist Lisa Knutson creates a beautiful arrangement of sprigs, berries and autumnal leaves. Perfect... Read more


Artist Interview – Emily Stalley

It’s Autumn already but the sun is shining and the birds are still singing so we’re in a good mood here at Pure Illustration. We try celebrate the talent and originality of our artists as often and as proudly as possible here at Pure. So we post an artist’s interview once in a while to highlight someone who we feel reflects the spirit of creativity that inspires all of our team and our customers on a daily basis. There is so much good artwork available... Read more