Posts In: illustration agent

The Rise and Fall of the In-House design team – In Defence of the Freelance Artist

For some time now there has been a trend among greeting card publishers and gift  manufacturers to grow their in-house design teams and to try to produce as much artwork for product as possible through internal resources. At some point it became an attractive way of working and one that no doubt appealed to tighter budgets. However this trend has been to the great detriment of freelance artists, design agencies and the ancillary services that sustain them. Since 2011 Pure Illustration has seen an unprecedented... Read more


Recent Commission for Tony Parsons – Pure Illustration

Although the majority of the sales at Pure Illustration are made from stock imagery we do also receive commissions for our Artists & Illustrators. One recent commission was for Tony  Parsons, a successful Pure Illustration artist, to create a ‘cape cod’ inspired scene for a greeting card which would have a triple fold format. The commission and reference material came in on a Monday and Tony had a rough ready by the next day: The customer absolutely loved the rough and approved it right away.... Read more


Design Round Up – Snowmen

Pure Illustration’s customers license Christmas artwork all year round. Currently, many of our customers are working on Greeting Cards, Gift Bags, Wrapping Paper, Tags, Mugs, Plates and Many other products that will not be in the shops until December 2018! There are many icons and characters that appear in Christmas artwork & Illustration, and snowmen are a regular request from our publishing and manufacturing customers. Here’s a small selection of new snowmen pieces: Pure Illustration – the agency for artists and illustrators working in art... Read more


Design Round Up – Birthday

Pure Illustration Agency - Art Licensing

We’ve been celebrating a few birthdays among the team here at Pure Illustration so here’s our pick of some great Birthday artwork from our fabulous artists. Pure Illustration – the agency for artists & illustrators working in art markets worldwide – www.pureillustration.com Read more


Design Round Up – Nativity

Pure Illustration’s artists a constantly coming up with fantastic new designs for greetings card and gift products and Christmas is one of our biggest themes. Our publishing and manufacturing customers are already working on products which will be in retailers for Christmas 2018 and they ask us for new artwork and designs all year round. One of the most popular themes for charity greeting cards is the Nativity and we license hundreds of pieces of artwork to our greetings card publishers with this content every... Read more


Artist Interview – Helen Nevett

We’re proud to announce that we now represent Helen Nevett, an artist with years of experience creating artwork for greetings card and other gift products. As Licensing Agents for Helen’s portfolio of beautiful art we are available to help publishers and manufacturers find the art they need or commission Helen to create something completely new and bespoke. Here’s a short interview with Helen to give you some more information about her work and experience: 1. How did you find yourself working in the world of... Read more


Artists Interview – Reginald Swinney

Pure Illustration represent many talented illustrators and artists, and we license their artwork to publishers and manufacturers all over the world. Sometimes, in the day to day of business, it is easy to loose sight of the fact that the artwork is the price and joy of a certain artist rather than a commercial product that will help a product sell. And so we like to take the time to introduce our artists and illustrators as individuals, so that our customers can connect with their... Read more


Artist Interview – Tony Parsons

Pure Illustration represent many talented illustrators and artists, some who have worked with us for many years. It’s always interesting to get a back-story about the artist who creates a licensed piece of artwork so we’ve been chatting with our creative team members to find out more about their work. Here is a brief interview with Tony Parsons, Pure Illustration’s most successful Fine Artist. 1. How did you find yourself working in the world of art licensing? For many years I was a caricature portrait... Read more