Posts In: Licensing

The Rise and Fall of the In-House design team – In Defence of the Freelance Artist

For some time now there has been a trend among greeting card publishers and gift  manufacturers to grow their in-house design teams and to try to produce as much artwork for product as possible through internal resources. At some point it became an attractive way of working and one that no doubt appealed to tighter budgets. However this trend has been to the great detriment of freelance artists, design agencies and the ancillary services that sustain them. Since 2011 Pure Illustration has seen an unprecedented... Read more


Recent Commission for Tony Parsons – Pure Illustration

Although the majority of the sales at Pure Illustration are made from stock imagery we do also receive commissions for our Artists & Illustrators. One recent commission was for Tony  Parsons, a successful Pure Illustration artist, to create a ‘cape cod’ inspired scene for a greeting card which would have a triple fold format. The commission and reference material came in on a Monday and Tony had a rough ready by the next day: The customer absolutely loved the rough and approved it right away.... Read more


Design Round Up – Snowmen

Pure Illustration’s customers license Christmas artwork all year round. Currently, many of our customers are working on Greeting Cards, Gift Bags, Wrapping Paper, Tags, Mugs, Plates and Many other products that will not be in the shops until December 2018! There are many icons and characters that appear in Christmas artwork & Illustration, and snowmen are a regular request from our publishing and manufacturing customers. Here’s a small selection of new snowmen pieces: Pure Illustration – the agency for artists and illustrators working in art... Read more


Design Round Up – Nativity

Pure Illustration’s artists a constantly coming up with fantastic new designs for greetings card and gift products and Christmas is one of our biggest themes. Our publishing and manufacturing customers are already working on products which will be in retailers for Christmas 2018 and they ask us for new artwork and designs all year round. One of the most popular themes for charity greeting cards is the Nativity and we license hundreds of pieces of artwork to our greetings card publishers with this content every... Read more


Artist Interview – Helen Nevett

We’re proud to announce that we now represent Helen Nevett, an artist with years of experience creating artwork for greetings card and other gift products. As Licensing Agents for Helen’s portfolio of beautiful art we are available to help publishers and manufacturers find the art they need or commission Helen to create something completely new and bespoke. Here’s a short interview with Helen to give you some more information about her work and experience: 1. How did you find yourself working in the world of... Read more


Artists Interview – Reginald Swinney

Pure Illustration represent many talented illustrators and artists, and we license their artwork to publishers and manufacturers all over the world. Sometimes, in the day to day of business, it is easy to loose sight of the fact that the artwork is the price and joy of a certain artist rather than a commercial product that will help a product sell. And so we like to take the time to introduce our artists and illustrators as individuals, so that our customers can connect with their... Read more


Tony Parsons was commissioned to create the Christmas cover of the BBC Countryfile magazine

As you may already know, Pure Illustration are working hard to find our artist’s new commissions and licenses that use their work in lots of different areas of design. We’ve been pushing hard for editorial work and Diane has been contacting lots of magazines and newspapers all over the world to get their work in publications that we’ve never worked with before. We’ve done quite a bit of editorial work before but this month we’ve completed our biggest and most exciting new project to date.... Read more


Artist Interview – Emily Stalley

It’s Autumn already but the sun is shining and the birds are still singing so we’re in a good mood here at Pure Illustration. We try celebrate the talent and originality of our artists as often and as proudly as possible here at Pure. So we post an artist’s interview once in a while to highlight someone who we feel reflects the spirit of creativity that inspires all of our team and our customers on a daily basis. There is so much good artwork available... Read more


Pure Illustration – Houses

Houses and the ‘Home’ provide an excellent subject for licensing. Houses are a personal favourite subject of mine and obviously make for great ‘New Home’ designs but also winter house scenes make for lovely Christmas designs too. I know a little out of season during this heatwave but it’s always nice to see what some of the Pure artists have to offer. Artists Justine Kimmer, Carol Jonas and Fiona Miles have some truly stunning winter house scenes to offer for Christmas. Camilla Charnock provides a true... Read more


Artist Interview – Charlotte Hardy

the team at Pure Illustration are always extremely proud to represent talent and experienced artists & illustrators and we often develop long lasting relationships with the creative people we work with. Charlotte Hardy is one of our most popular contributors and has been with Pure Illustration for the last 10 years. We love working with Charlotte and her success in selling her original artwork to collectors all over the UK certainly helps Pure Illustration gain a good following of publishers and manufacturers who also like... Read more